06 March 2009

FurReal Biscuit wins Girls Toy of the Year Award

Experiencing the hype over Christmas it's not much of a surprise that the FurReal Friends Biscuit My Lovin' Pup won the girl's toy of year award. Biscuit, the animatronic dog, was following in hoof-steps of Butterscotch the Pony, which was the TRA's Innovative Toy of the Year for 2006.
We have found that as much as electronics and robotics are exciting for boys, they only need to be converted in plush to be made appealing to girls. The FurReal range is especially appealing to girls at allows them to own dream pets. Butterscotch and Biscuit both have another thing in common - the scale to start creating real excitement.

The brand managers for Girls Toys at Hasbro commented "Hasbro are delighted with the TRA Award for FurReal Biscuit, My Lovin' Pup. The award is a testament to Hasbro's innovative toy development. 2009 will continue to see the brand evolve with the introduction of Zambi The Baby Elephant and Lulu My Cuddlin' Kitty from FurReal."

The FurReal Biscuit Dog will be making a national comeback at Christmas 2009. In the meantime, they can be found in the Dog Pound at Electronic Pet Shop.

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