New Domains for Electronic Pet Shop

With the new exciting additions to the FurReal range this year we have added new domains to make searching easier.
In time, each site will be packed full of information about the new releases.

http://www.FurRealNewborns.com/
http://www.FurRealFriendsCat.co.uk/
http://www.FurRealElephant.co.uk/
http://www.FurRealFriendsElephant.co.uk/
http://www.FurRealFriendsZambi.co.uk/
http://www.FurRealZambi.co.uk/

Hasbro, Inc. Launches PROJECT ZAMBI for Children Orphaned by AIDS in Africa - Press Release

PAWTUCKET, RI, February 10, 2009 – Hasbro, Inc. (NYSE:HAS) announces the launch of PROJECT ZAMBI, a global cause initiative dedicated to raising awareness and supporting programs that help care for the estimated 15 million children who have been orphaned as a result of the AIDS epidemic in Africa.

This latest initiative, which was employee driven, complements the work Hasbro conducts in the U.S. and around the world in helping children in need through the Hasbro Children’s Fund and product donations. In 2008, Hasbro impacted approximately six million children through its charitable programs and product donations.
To bring PROJECT ZAMBI to life, Hasbro will introduce ZAMBI THE BABY ELEPHANT, a special edition FURREAL FRIENDS plush toy. ZAMBI THE BABY ELEPHANT will be available this fall in Australia; Canada; Germany; France; Spain; the United Kingdom; and the United States.

“Hasbro has long understood the important role our company, and our employees can play in helping to address critical children’s issues in the United States and around the world,” said Brian Goldner, Hasbro’s President & CEO. “PROJECT ZAMBI will raise awareness and funding for this important initiative, providing hope for children in need in Africa while reinforcing Hasbro’s ongoing commitment to children and families everywhere.

ZAMBI THE BABY ELEPHANT (Ages 4 years & up/Approx. Retail Price: $49.99/Available Fall 09) features soft and cuddly ears and feet that are covered in a special fabric pattern designed by boys and girls from Zambia in one of the communities dedicated to caring for children orphaned by AIDS. Like the other animals in the FURREAL FRIENDS line of “come to life” plush pets, when you play with ZAMBI THE BABY ELEPHANT, he will play, blow kisses, raise his trunk, and trumpet his elephant call. He’ll also have a sensor on his trunk, so he can hold onto your finger and “shake” your hand.

Hasbro has committed to donate a minimum of $500,000 (in U.S. dollars) to the PROJECT ZAMBI Fund, part of the Hasbro Children’s Fund, in 2009. This fund will benefit programs that help make life better for children orphaned by AIDS in Africa. The company hopes to expand this global campaign to include additional Hasbro products and brands in the years to come.

Hasbro employees developed the PROJECT ZAMBI concept after being inspired by the Chikumbuso Women’s and Orphans’ Project in Zambia. For a number of years the Hasbro Children’s Fund has supported programs in Zambia that assist children in need.
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Source: Hasbro - Released 10/02/2009 11:32
Related Link: FurReal Friends
Related Link: FurReal Zambi Elephant Information

Related Link: Project Zambi
Related Link: Hasbro Website
Related Link: New FurReal Friends for 2009

New FurReal Friends for 2009

The Hasbro stand at the Toy Fair in London showed a range of new FurReal pets. Fans will be pleased to hear that limited supplies of the FurReal kittens should be making a comeback sometime this year along with the Cuddle Chimp.
For Christmas 2009 we see the introduction of Lulu My Cuddlin' Kitten, Zambi the Elephant and the Newborn Black and White Guinea Pig.

Hasbro claim that Lulu will be more interactive than the White Cat but unfortunately will not sit up. Instead, Lulu will be able to roll over to let you pet her tummy and will take time out to lick herself. It's nice that the makers took the time to think about hygiene.

Zambi the Elephant will also be making an appearance Christmas 2009. While the demonstration Elephant was not fully working it was able to raise its trunk. When its trunk is stroked Zambi is able to grasp your finger with its trunk and give you a kiss. Zambi is one of the medium sized FurReal Friends and comes in at a retail price of £39.99. Hasbro will be donating 50% of all profits from the elephant, a minimum of $500,000, to a charity in Zambia. 'World Vision' is a charity that benefits children who have lost parents to aids. More about Hasbro children's fund can be found here.
The elephant is being sold for a really good cause and it will be interesting to see how popular the elephant is as one of the only non-household pets available from the range.

The FurReal Newborn range increases in size this year but as always, is a little unpredictable. In spring and summer the sets are said to include a marmalade kitten, chocolate labrador, dalmatian, lamb, piglet, chipmunk, panda and chimp. In Autumn and Winter the range will also include Beagle Pup, Calico Kitten, Honey Bear and Polar Bear. The much loved FurReal Guinea Pig released in the early millenium also sees a comeback in the later part of this year in a new colour.

Unfortunately, due to issues in the far east the FurReal Range will see an increase in prices in 2009. As always, we will attempt to keep the pets reasonably priced so they are affordable to all of our customers.